Points to consider for Advertising your Business
Points to consider for Advertising your Business

One of the most important things that you have to learn about your business is that you have to master the art of advertising. There are many forms of advertising, but there are some companies that try to go it alone. There aren’t many that can limit themselves in advertising and still make something of the Company. Advertising can be costly, but you will want to research all of the different options that might be right for you and the business.

The first step in choosing an advertising method is to determine your target audience. Keeping in mind that there are different age groups, genders, ethnicities, and political affiliations that respond differently to certain ways of advertising. Where does your target audience live? Where do they go to school or work? How much are they willing to spend on your service or product? These are just a few questions that you will need to ask yourself, which will help you determine the type of advertising that is right for your business. …

Basic needs to consider before starting a Business
Basic needs to consider before starting a Business

If you are starting a business for the first time, you may forget to include all of the little supply needs in your start-up budget. You will want to look at the things that you will need for a project or just overall. You will find that there are tons of reasons for you to want to consider the little things. Things like not having a clock in a rental space could mean all the difference when trying to rent out an office. You will want to make sure that you are prepared for even the smallest things. Even if your place looks good, but you don’t have anything that you need like a paper clip or a pen to write in appointments, then what is the use of having a beautiful space? …

Sales Techniques & The Death of The Sales Call
Sales Techniques & The Death of The Sales Call

Sales techniques:
A Google search on sales techniques or strategies (including more specific searches like a search on real estate sales techniques or prospecting techniques or marketing tips or motivation strategies) will yield over a million results instantly. Even with so much information at your fingertips, it is not any easier to perfect your sales techniques or advertising techniques. Even when you refine your search to terms like sales closing techniques, motivation techniques, presentation techniques, sales skills, and so on, it is rather hard to narrow down your search any further from among the million-odd articles.

A Crisis of Individuality:
The more one depends on the strategy ‘gurus’ or experts whether online, in books, or wherever, the more one loses that individual touch, those carefully tested out personal skills and strategies. And it is this quality — individuality — that is very important in the environment we now live in — one of extreme competition. Your buyer would be looking out for that something extra, something off the beaten track, as it were. There are going to be numerous conventions, seminars, and the like; breeding conformity. The gut feeling that makes you successful in dealings is your key to success. The important thing is to follow your instincts rather than blindly emulate the jargon spewing sales advisors. …

Importance of Women In Business
Importance of Women In Business

There is a famous dictum that “Behind Every Successful Man, there is a Woman” and we also live in a society where the success of women is defined by his man supported and provided financial aid or their families were there to provide her. There have been many misconceptions about women leaders over the years that “women are too emotional” “women leaders are bossy!” “will kids get in the way of their work?”

Breaking Stereotypes and Creating Milestones:

If we look at history you will witness a list of women who went beyond the norms of patriarchal society and left their mark in the world. They fight against odds, stereotypes, ageism, restrictions and that’s why we see a large number of women entrepreneurs in the male-dominated society or businesses. …

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I still remember during my college days whenever there was a late-night food carving kicks in we had to sleep feeling helpless and wait for the nearby food stall which opens early in the morning. Fast forward to the present scenario, your food delivery, airline tickets, banking transaction, communication, etc. can all be done by simply opening an Application on your Smart Phone. That’s the role of digitization in which we can connect and no matter which corner of the world you are residing.

If you are a small business and still following the old methodology of doing business then now its time to take the paradigm shift and focus to “Grow your Small Business Through…

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Sooner or later this pandemic is going to end however we should not forget how this situation has put the world to a standstill. People have also realized that “it is our darkest moment that we must focus to see the light” Many small businesses had to shut their doors, some may never reopen again however there are also other who have adopted the new norms to enable digitization of their business and hope they don’t have to shut down again.

The main focus of small businesses should be to stay as efficient as possible and lean. As a small business below are some of the points to take into consideration in terms of digitizing your business. …

Supporting Small Business to thrive through Digital
Supporting Small Business to thrive through Digital

As a business or a startup, what are the small strategic initiatives you have been taking to keep your business afloat during this pandemic? Well! if you have still not given a thought to enable digitization for your small business then now its the time to consider this initiative on a priority basis.

If we look at some of the positive sides of this pandemic crisis, we have got so much time to discover some of our hidden skills and talent which was lying on the backyard of our thoughts. During this crisis, I was able to complete some of my pending certifications and also my side hustle blog which required some fine-tuning. …

Building Marketing Infrastructure For your Small Business
Building Marketing Infrastructure For your Small Business

If you have already set up your website and company’s domain email address, now it’s the time to build a Marketing Infrastructure for your small business. The first mistake most of the startup or small businesses make once they are in the market is, they focus more on branding their business instead of sales. They put so much effort into marketing, putting the name out in the market, spends a lot in advertising, and expect that result will flow in soon. …

Why did we need a virus to teach us we can be flexible in our working environment?

Before the world hit with the COVID-19 pandemic, I still remember asking my boss a day to work from home was like asking to give his paycheck to me. The day complete country lockdown was announced in India, no one anticipated that the virus will last long however we have realized now the virus is going to stay and we have to embrace the new normal.

Our health workers, law enforcement are given much importance than a celebrity as there are the ones who are serving and protecting the nation. …

Transformation to Digital for your Small Business
Transformation to Digital for your Small Business

As a small business, you might come across many millennial or tech-savvy people advising you to explore the Digital Marketing platform for your business but if you are still lost or confused about how to get it started. In this blog, I will share some of my knowledge to get started the first few steps of Digital Marketing.

The topic ‘’Digital Marketing” is also too vast if you dig dive into it and you will also find a lot of resources to gain knowledge on the web. I will try to keep it as simple as possible and examples that you can relate to in your living surroundings. …

About

Allen Mutum

Sales & Marketing professional with 8 years of experience in Information Technology Industry. http://allenmutum.com/

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