Why Customer Engagement is Key to Your Success

Customer engagement focuses on you encouraging your customers to share and interact with your company staff. It encouraged them to share their experiences and in return, what you create from them is your brand. …


How You Can Increase Customer Engagement Online

Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. Therefore, you want to make sure that the site keeps your visitors engaged and interested.

Few brands aren’t aware of the…


Points to consider for Advertising your Business

One of the most important things that you have to learn about your business is that you have to master the art of advertising. There are many forms of advertising, but there are some companies that try to go it alone. There aren’t many that can limit themselves in advertising…


Basic needs to consider before starting a Business

If you are starting a business for the first time, you may forget to include all of the little supply needs in your start-up budget. You will want to look at the things that you will need for a project or just overall. You will find that there are tons…


Sales Techniques & The Death of The Sales Call

Sales techniques:
A Google search on sales techniques or strategies (including more specific searches like a search on real estate sales techniques or prospecting techniques or marketing tips or motivation strategies) will yield over a million results instantly. Even with so much information at your fingertips, it is not any easier…


Importance of Women In Business

There is a famous dictum that “Behind Every Successful Man, there is a Woman” and we also live in a society where the success of women is defined by his man supported and provided financial aid or their families were there to provide her. There have been many misconceptions about…


I still remember during my college days whenever there was a late-night food carving kicks in we had to sleep feeling helpless and wait for the nearby food stall which opens early in the morning. Fast forward to the present scenario, your food delivery, airline tickets, banking transaction, communication, etc…


Sooner or later this pandemic is going to end however we should not forget how this situation has put the world to a standstill. People have also realized that “it is our darkest moment that we must focus to see the light” Many small businesses had to shut their doors…


Supporting Small Business to thrive through Digital

As a business or a startup, what are the small strategic initiatives you have been taking to keep your business afloat during this pandemic? Well! …


Building Marketing Infrastructure For your Small Business

If you have already set up your website and company’s domain email address, now it’s the time to build a Marketing Infrastructure for your small business. The first mistake most of the startup or small businesses make once they are in the market is, they focus more on branding their…

Allen Mutum

Sales & Marketing professional with 8 years of experience in Information Technology Industry. http://allenmutum.com/

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