Why Customer Engagement is Key to Your Success

Customer engagement focuses on you encouraging your customers to share and interact with your company staff. It encouraged them to share their experiences and in return, what you create from them is your brand. When you execute this well, you will develop a solid customer engagement strategy that will promote loyalty and growth.

Those companies that focus on customer engagement focus on value creation rather than on extracting revenue. These companies are well aware of how to engage their customers online. They know how to provide them with real value whether they offer a superior end-to-end experience for their customer…


How You Can Increase Customer Engagement Online

Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. Therefore, you want to make sure that the site keeps your visitors engaged and interested.

Few brands aren’t aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a more continuous basis with fresh and new content.

So what many small businesses do is create a Facebook page and forgo the website. There…


Points to consider for Advertising your Business

One of the most important things that you have to learn about your business is that you have to master the art of advertising. There are many forms of advertising, but there are some companies that try to go it alone. There aren’t many that can limit themselves in advertising and still make something of the Company. Advertising can be costly, but you will want to research all of the different options that might be right for you and the business.

The first step in choosing an advertising method is to determine your target audience. Keeping in mind that there…


Basic needs to consider before starting a Business

If you are starting a business for the first time, you may forget to include all of the little supply needs in your start-up budget. You will want to look at the things that you will need for a project or just overall. You will find that there are tons of reasons for you to want to consider the little things. Things like not having a clock in a rental space could mean all the difference when trying to rent out an office. You will want to make sure that you are prepared for even the smallest things. Even if…


Sales Techniques & The Death of The Sales Call

Sales techniques:
A Google search on sales techniques or strategies (including more specific searches like a search on real estate sales techniques or prospecting techniques or marketing tips or motivation strategies) will yield over a million results instantly. Even with so much information at your fingertips, it is not any easier to perfect your sales techniques or advertising techniques. Even when you refine your search to terms like sales closing techniques, motivation techniques, presentation techniques, sales skills, and so on, it is rather hard to narrow down your search any further from among the million-odd articles.

A Crisis of Individuality:
The…


Importance of Women In Business

There is a famous dictum that “Behind Every Successful Man, there is a Woman” and we also live in a society where the success of women is defined by his man supported and provided financial aid or their families were there to provide her. There have been many misconceptions about women leaders over the years that “women are too emotional” “women leaders are bossy!” “will kids get in the way of their work?”

Breaking Stereotypes and Creating Milestones:

If we look at history you will witness a list of women who went beyond the norms of patriarchal society and left…


I still remember during my college days whenever there was a late-night food carving kicks in we had to sleep feeling helpless and wait for the nearby food stall which opens early in the morning. Fast forward to the present scenario, your food delivery, airline tickets, banking transaction, communication, etc. can all be done by simply opening an Application on your Smart Phone. That’s the role of digitization in which we can connect and no matter which corner of the world you are residing.

If you are a small business and still following the old methodology of doing business then…


Sooner or later this pandemic is going to end however we should not forget how this situation has put the world to a standstill. People have also realized that “it is our darkest moment that we must focus to see the light” Many small businesses had to shut their doors, some may never reopen again however there are also other who have adopted the new norms to enable digitization of their business and hope they don’t have to shut down again.

The main focus of small businesses should be to stay as efficient as possible and lean. As a small…


Supporting Small Business to thrive through Digital

As a business or a startup, what are the small strategic initiatives you have been taking to keep your business afloat during this pandemic? Well! if you have still not given a thought to enable digitization for your small business then now its the time to consider this initiative on a priority basis.

If we look at some of the positive sides of this pandemic crisis, we have got so much time to discover some of our hidden skills and talent which was lying on the backyard of our thoughts. During this crisis, I was able to complete some of…


Building Marketing Infrastructure For your Small Business

If you have already set up your website and company’s domain email address, now it’s the time to build a Marketing Infrastructure for your small business. The first mistake most of the startup or small businesses make once they are in the market is, they focus more on branding their business instead of sales. They put so much effort into marketing, putting the name out in the market, spends a lot in advertising, and expect that result will flow in soon. …

Allen Mutum

Sales & Marketing professional with 8 years of experience in Information Technology Industry. http://allenmutum.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store