Building Marketing Infrastructure for your Small Business
If you have already set up your website and company’s domain email address, now it’s the time to build a Marketing Infrastructure for your small business. The first mistake most of the startup or small businesses make once they are in the market is, they focus more on branding their business instead of sales. They put so much effort into marketing, putting the name out in the market, spends a lot in advertising, and expect that result will flow in soon. It’s like you spray a beautiful essence of perfume and you expect people to walk into your business by that aroma.
Let us understand first What is Marketing Infrastructure? and Why it is necessary to start building Marketing Infrastructure for your small business?
As I mentioned earlier most of the startup & small businesses do random acts of marketing to attract customers. The reason is they are not building a Marketing Infrastructure — a system where a cold lead enters one end and turns into a raving fan customer on the other end.
You need to have that marketing infrastructure built so that which will constantly bring in new leads, follow them up, nurture, and convert them into a raving fan customer. For a small business or startup if you lay the foundation of Marketing Infrastructure, I am sure you reap a lot of benefits in the long run.
To build the system, you need to think through from start to end. You will need to understand how it works and what resources will need to run it. Below are some of the assets you can start building for your Marketing Infrastructure.
- Inquires or Lead Capture Websites.
- Case Studies
- Social Media
- Email Sequence
- Auto-Responders Email
- Auto-Responders SMS
- Whitepaper of your product/services that you offer
All of these have a place and a purpose, the ads that you run can be design to plug cold leads into the system and convert them into a raving fan customer. Just like it takes time to build networks or roads, it does take time to build a Marketing Infrastructure, and after that its just the maintenance.