I still remember during my college days whenever there was a late-night food carving kicks in we had to sleep feeling helpless and wait for the nearby food stall which opens early in the morning. Fast forward to the present scenario, your food delivery, airline tickets, banking transaction, communication, etc. can all be done by simply opening an Application on your Smart Phone. That’s the role of digitization in which we can connect and no matter which corner of the world you are residing.
If you are a small business and still following the old methodology of doing business then now its time to take the paradigm shift and focus to “Grow your Small Business Through Digitization”
Digitizing your business can provide you a competitive edge by doing things faster, better, and affordable than your competition.
With a proper digitization plan for your small business, it can help you to reinvent processes, improve quality, and promote consistency.
Benefits of Digitizations:
- Save cost on your infrastructure and maintenance as many businesses are experts to handle this so that you can focus on your core business.
- Multiple ways to interact with your customers and potential ones. Global Reach as well.
- Digital solutions and services can facilitate trades and settlements worldwide.
- Interacting directly with a buyer and supplier, eliminating the middlemen.
Due to the current pandemic of COVID-19, it has also taught us “Why Small Businesses should focus on digitization to grow and not to shut their shop”
If you are worried about the marketing & branding, these can be accomplished by doing the initial Digital Marketing of your business, and Google has been kind enough to offer various free resources to learn with zero investment.
Digitization has the power to target your products to the right audience with less investment and still get worldwide recognition. Knowledge of digital media along with creativity can help Small Businesses to grow and shine beyond expectations.
Originally published at http://allenmutum.com on October 8, 2020.